Agriculture / Direct-to-Consumer Beef
A&K Land and Cattle
Hooker, Oklahoma
From a rural cattle operation to a digital direct-to-consumer brand.
Building a digital market beyond the farm gate.
Explore this project
See the story01 / 07
Logo and identity design
Southwind designed the A&K Land + Cattle mark used on packaging, the website, branded boards and signage.
- Website and online store
- Packaging and labels
- Branded cutting boards
- Social profiles and ads
The website
The situation
- Services
- Website · E-Commerce · SEO · Organic Social Media · Google Advertising · Meta Advertising · Photography · Video
- Industry
- Agriculture / Direct-to-Consumer Beef
- Location
- Hooker, Oklahoma
The challenge
A&K needed a way to sell beef beyond the local trade area and reach customers who buy meat online.
What Southwind did
Southwind built the website and online store, produced food, product and farm content, and ran Google and Meta advertising against real purchase-intent searches.
Swipe through the results
Apr. 25, 2025 – Aug. 29, 2026
5.75M
Google Ads Impressions
Why this matters. A rural Oklahoma beef brand was put in front of customers far beyond its local market.
One business, four channels
01 / 04
Jan. 1 – Aug. 29, 2026
- 567,861
- Content views
- 180,671
- Organic views
- 120,353
- Viewers
- 3,800
- Link clicks
Purchase-intent searches
meat delivery box
01 / 10
- 646
- Clicks
- 8.61%
- Click-through rate
Why this matters. This is someone actively looking for what the business sells — not an audience being interrupted.
Selected keyword performance from the search campaigns.
The work
The content
Food and product photography produced by Southwind
Dry-aged T-bone
Photography shot for the online store, ads and social content.
Logo and identity design
Southwind designed the A&K Land + Cattle mark used on packaging, the website, branded boards and signage.
- Website and online store
- Packaging and labels
- Branded cutting boards
- Social profiles and ads
Headline results
5.75M
Google Ads impressions
Apr. 25, 2025 – Aug. 29, 2026
Why this matters. A rural Oklahoma beef brand was put in front of customers far beyond its local market.
60.7K
Google Ads clicks
Apr. 25, 2025 – Aug. 29, 2026
Why this matters. Tens of thousands of shoppers came to the online store from search.
~$19,000
Average monthly Shopify sales during the campaign period
Why this matters. The online store became a real, repeatable sales channel for the ranch.
Every reported number for this engagement
- $0.36
- Average CPC
- 10.15%
- Search campaign CTR (as high as)
- 567,861
- Facebook content views
- 180,671
- Organic views
- 120,353
- Viewers
- 401,386
- Views from non-followers
- 4,400
- Content interactions
- 3,800
- Link clicks
- 15,200
- Facebook visits
- 1,800
- Follows
- 21,100
- Three-second video views
- 4 days, 17 hours
- Watch time
- 44,000+
- Views on one story-driven post
Apr. 25, 2025 – Aug. 29, 2026
Apr. 25, 2025 – Aug. 29, 2026
Jan. 1 – Aug. 29, 2026
Jan. 1 – Aug. 29, 2026
Jan. 1 – Aug. 29, 2026
Jan. 1 – Aug. 29, 2026
Jan. 1 – Aug. 29, 2026
Jan. 1 – Aug. 29, 2026
Jan. 1 – Aug. 29, 2026
Jan. 1 – Aug. 29, 2026
Jan. 1 – Aug. 29, 2026
Jan. 1 – Aug. 29, 2026
Jan. 1 – Aug. 29, 2026
Content themes
- Farm and family storytelling
- Product education
- Cooking and beef content
- Behind-the-scenes business content
- Warehouse and operational growth
- Everyday rural life
“His talent for creating and managing our business from Google to TikTok cannot be beat.”
“We will work with him until the end of time.”
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