Automotive
Chrysler Corner
Liberal, Kansas
Growing local visibility and buyer activity across Western Kansas and the surrounding trade area.
Explore this project
See the story01 / 05
What the advertising actually produced
Jul. 26 – Aug. 18, 2026 (initial launch)
54
Calls directly from ads longer than 60 seconds
Why this matters. A real conversation with a shopper, not a wrong number.
The situation
- Services
- SEO · Google Ads · Organic Social Media
- Industry
- Automotive
- Location
- Liberal, Kansas
The challenge
Dealership shoppers travel. Chrysler Corner needed visibility across the whole regional trade area, not only inside city limits.
What Southwind did
Southwind runs organic social storytelling around real customers and staff, plus search campaigns that reach in-market shoppers regionally.
Swipe through the results
Jul. 26 – Aug. 18, 2026
54
60+ Second Calls Directly From Ads
Why this matters. Shoppers had real phone conversations with the dealership.
Organic and paid visibility
Jun. 15 – Aug. 29, 2026
168,830
Organic views
Why this matters. Most visibility was earned organically, supported by paid placement.
Indexed Growth Comparison
Jun. 15 – Aug. 29, 2026
Current index
176.1
+76.1% growth
Current period actual: 231,258 total content views
Why this matters. The dealership was seen far more often than before.
What the advertising actually produced
Jul. 26 – Aug. 18, 2026 (initial launch)
54
Calls directly from ads longer than 60 seconds
Why this matters. A real conversation with a shopper, not a wrong number.
What shoppers were searching
chrysler corner
01 / 04
A real customer search this business showed up for.
Why this matters. This is someone actively looking for what the business sells — not an audience being interrupted.
Selected search terms from the initial launch period.
Regional trade area
Why this matters. Shoppers travel to buy. Strong traffic came from across the region, not only from inside city limits.
- 01Liberal, Kansas
- 02Texas County, Oklahoma
- 03Ford County, Kansas
- 04Finney County, Kansas
- 05Stevens County, Kansas
- 06Meade County, Kansas
- 07Beaver County, Oklahoma
- 08Ochiltree County, Texas
The work
Headline results
54
60+ second calls directly from ads
Jul. 26 – Aug. 18, 2026
Why this matters. Real conversations, not quick hang-ups — someone talked with the dealership for over a minute.
231,258
Total Facebook content views
Jun. 15 – Aug. 29, 2026
Why this matters. The dealership showed up constantly in local feeds across the trade area.
168,830
Organic views
Jun. 15 – Aug. 29, 2026
Why this matters. Most of that visibility was earned, not paid for.
Every reported number for this engagement
- 62,428
- Views from ads
- 48,566
- Viewers
- 2,700
- Content interactions
- 4,200
- Facebook page visits
- 73
- Follows
- 5,200
- Three-second video views
- 1 day, 7 hours
- Watch time
- 11,095
- Google Ads impressions
- 623
- Google Ads clicks
- 5.62%
- CTR
- $1.04
- Average CPC
- 14.8K
- Views on one customer-focused post (240 reactions)
Jun. 15 – Aug. 29, 2026
Jun. 15 – Aug. 29, 2026
Jun. 15 – Aug. 29, 2026
Jun. 15 – Aug. 29, 2026
Jun. 15 – Aug. 29, 2026
Jun. 15 – Aug. 29, 2026
Jun. 15 – Aug. 29, 2026
Jul. 26 – Aug. 18, 2026
Jul. 26 – Aug. 18, 2026
Jul. 26 – Aug. 18, 2026
Jul. 26 – Aug. 18, 2026
Jun. 15 – Aug. 29, 2026
Top performing posts
- Post14.8K views
- Post8.4K views
- Post7.0K views
- Post6.9K views
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