Waste Management and Portable Sanitation
J and J Services LLC
Liberal, Kansas
Google Ads built to generate calls, not just clicks.
Explore this project
See the story01 / 06
Logo and identity design
Southwind designed the J and J Services LLC mark, built around the actual fleet and the company's 1983 founding.
- Website and service pages
- Truck and equipment graphics
- Google Ads and social profiles
- Print and signage
The website
Website Preview
portabletoiletskansas.com
Live screenshot reserved for client review.
The situation
- Services
- Website · SEO · Photography · Organic Social · Google Ads · Branding
- Industry
- Waste Management and Portable Sanitation
- Location
- Liberal, Kansas
The challenge
Dumpster, portable toilet and septic work is decided quickly. J and J needed to be the business people call at the moment they search.
What Southwind did
Southwind built the website and brand, then ran search campaigns by service line with call tracking so the results are measured in phone calls.
Swipe through the results
Jan. 1 – Aug. 29, 2026
148
Calls Directly From Google Ads
Why this matters. People actively searching for J and J Services LLC's services picked up the phone and called.
Search to phone call
794K+
Google Search — Impressions
Why this matters. The business appeared when people searched these services.
What the advertising actually produced
Jan. 1 – Aug. 29, 2026
148
Calls directly from ads
Why this matters. Someone tapped the ad and spoke to the business by phone.
Service lines in search
Portable Toilet Rentals
01 / 03
- 101
- Reported conversions
Why this matters. This is someone actively looking for what the business sells — not an audience being interrupted.
Reported conversion activity by campaign service line.
The work
Logo and identity design
Southwind designed the J and J Services LLC mark, built around the actual fleet and the company's 1983 founding.
- Website and service pages
- Truck and equipment graphics
- Google Ads and social profiles
- Print and signage
Headline results
148
Calls directly from Google Ads
Jan. 1 – Aug. 29, 2026
Why this matters. People actively searching for J and J Services LLC's services picked up the phone and called.
2,184
Prospective customer clicks
Jan. 1 – Aug. 29, 2026
Why this matters. Thousands of people chose this business out of their search results.
794K+
Impressions
Jan. 1 – Aug. 29, 2026
Why this matters. The business showed up again and again when people searched for these services.
$5.04
Average CPC
Jan. 1 – Aug. 29, 2026
Every reported number for this engagement
- 114
- Click-to-call actions
- 80
- Mobile website phone-call actions
- 52
- Website visits attributed as local actions
- 47
- Direction requests
Jan. 1 – Aug. 29, 2026
Jan. 1 – Aug. 29, 2026
Jan. 1 – Aug. 29, 2026
Jan. 1 – Aug. 29, 2026
